what is certain is your capacity

 5 Strategies for Business Survival to Survive in 2021

 Many business owners were shocked by the pandemic, and everything that was associated with it. Yelp announced that on Yelp that 60% of closed businesses won't be reopening until permanent business closures were at 97.966. Imagine putting so much money into a company and then having it slow down because of an infection.

 It's the new year, and no one knows what the year holds. However, as a business owner you must plan and prepare your company to handle such issues.

 Everyday, there are new ways to make purchasing easier for customers. If your company isn't doing anything new and making life easier for your customers, you could be at risk of losing customers to competitors who can. Steve Jobs said, "Innovation distinguishes between a leader and one who follows." Meaning, if you want to be a leader in your industry or niche, you have to innovate. This goes for product delivery, marketing as well as customer loyalty and much more.

 2021 will be a year with many issues. Here are five survival strategies for your company.

 1. Keep your customers in mind

 Marketing for any company is essential for any business. Businesses that survived beyond 2020 were those who kept their customers in mind. Lockdowns in 2021 may still be in effect, which could lead to your company's inability to function in a normal manner, and decrease revenue. You shouldn't stop marketing, but you should reduce your marketing budget.

 Marketing is the process of gaining insight into your clients and educating them, as well as attracting new ones and getting them to buy from you. Although not every marketing strategy can result in sales, sales are likely to happen if you're constant.

 Your social media platforms should be your most trusted friends in the coming years. According to research, "Nearly half of the people on earth use social media." That's more than 3Billion users across the world.

 Part of staying on your customers in their minds is to be where they can be able to see you. Social marketing can be a strategy for marketing that gives you that leverage. You can employ influencers or paid social to remain in the minds of your customers.

 2. You require the top people to do the job

 Excellent employees can be great for businesses. Your company must have the best staff to be competitive. Without the most skilled individuals, you will not be able to give your customers the best.

 It's not just about hiring the right people, and also making sure that your employees are happy. It is about being kind, understanding, and providing your employees with a goal to help them reach their goals in the workplace.

 What can you do to make sure that you create an atmosphere that promotes positive behavior at work? Everyone would like to be heard. It's your job as a company owner or manager, to create an environment where everyone can speak out on specific subjects. This can happen at weekly meetings. This can benefit your company by increasing their productivity.

 3. Protection of assets

 Your company's assets could be damaged by a variety of factors, and this could lead to the loss of your funds. It's not simple to lose your company's assets following a legal proceeding. Many entrepreneurs overlook this part however it's vital to secure your assets even when circumstances don't go your way after an instance of legal.

 Nobody sets out to create an enterprise without taking into consideration the possibility of being involved in an action. This is what causes many people to get into trouble. Seventy-eight percent lawsuit defendants in the US never thought it would happen to them. Sony suffered losses of 200 million dollars in assets. This could have been prevented if they secured their assets. It is interesting to note that you can protect your assets online and offline no matter your enterprise's size.

 4. Finance and budgeting

 Your planning should also touch on finances since every business requires funds to support certain aspects of its business. Your budget is like an outline for your business. If you don't have one you risk your business.

 Riley Panko said in a report on budgeting that companies of all sizes need to create a budget. She also stated that businesses could create more problems in their own business if they do not have a budget. Since budgeting can help small-scale businesses to remain focussed,

 Budgeting determines how well your marketing, asset acquisition and employee remuneration can run. Both your short and long-term financial needs should be planned. An accountant may be needed to track and document the money that enters and leaves the business.

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 5. Be prepared to adjust to anything

 Are you adaptable? Patrick J. Rottinghaus defines adaptability as "The ability to adapt to and profit from changes, and the ability to recover when unforeseen circumstances alter your plans for the future."

 No one saw 2020 coming, but it came, and it was as if everyone was forced to "adapt or die." The normal flow of the work we are used to was stopped for some obvious reasons. Everyone was forced to adapt to online education, Zoom meetings, and social distancing. This alone was detrimental to brick and mortar companies who's primary source of service was delivered in the person.

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 2021's future isn't certain however, what is certain is your capacity to adapt to anything. You need to be able to adapt to market trends, whether it is in the delivery of your product or service or in marketing, and engage with customers creatively.