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Top Ecommerce Startup Categories for 2021

Nasdaq predicted that e-commerce could account for 95% in 2040. This astonishing market-transition prediction, which was made five years ago, has been even more accelerated by the Covid-19 outbreak. While health and safety protocols were meant to encourage people to go back home and spend money in stores, most customers still prefer shopping online.

 

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Shopping trends vary by the country, however e-commerce offers the possibility of a global market. This opens the door to new opportunities to business growth, particularly if your niche is in one of the top-performing sectors. Oberlo's latest analysis has ranked shopping categories according to global revenue. These are the five most popular categories:

 Fashion

 

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Fashion is the biggest ecommerce marketer in the moment. This year, consumers are predicted to spend $760 billion making online purchases. More than 25% of all online dollars are spent on fashion and that number is expected to grow. Zalando is the top European online fashion retailer. The value of its gross merchandise increased by 34% during the second quarter 2020. The market for sportswear is expected to experience a compound annual growth rate 6.7 percent until 2026.

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The pandemic led to the closing of a number of retail stores. The people also are spending more. Experian recently discovered that 11% of people reported buying more clothes than they did prior to the pandemic. This is a net increase in spending by 5 percent. Another interesting and intriguing fact is that fashion's attraction-customers battle is becoming less about having a brand and more about providing a memorable customer experience. A startup that is online is able to succeed in this highly competitive industry.